ASSOCIATIONS DOING THEIR BIT
Don’t forget there are two important summits coming up being run over in the States.
The Sportfishing Summit – being held October 10th to 13th at the Opal Sands Resort in Clearwater Beach, Florida, will see people representing the entire sportfishing community come together to discuss a wide range of issues and events that impact the industry’s future.
All American Sportfishing Association (ASA) members are encouraged to attend the Summit, in order to gain a better understanding of how ASA staff and colleagues work on behalf of the industry.
You do not need to be a committee member or a board of directors member to attend the Summit.
Over the past two years, ASA has been focusing on efforts to increase participation from 46 million annually to 60 million annually. This year, it wants to spend time “connecting the dots” between what is happening now and then focus on what more needs to be done.
What’s key in all this is how industry members can contribute in tangible ways to help move the needle. We know that many of members are asked to contribute product, money and volunteer help for a variety of fishing events in communities throughout the U.S.
ASA wants to bring to the Summit a range of options for industry participation that help to ensure life-long fishing skills rather than “one day” derbies or other programes that don’t have long-reaching impacts.
Besides attending to the association’s business objectives, it is going to be asking its committees to spend some of their meeting time focusing on industry’s role in the R3 process. (Angler Recruitment, Retention and Reactivation).
Keynote speakers will help set the stage to help us understand what the future may bring and focus on “nuts and bolts” conversations and objectives.
One of these objectives is to get a better understanding of the “experience economy” and what that means to our industry. The other is to dive deeper into the practical steps we can take to move the R3 process forward.
Go to www.asafishing.org/sportfishingsummit to register, make housing arrangements and see the agenda and keynote speakers.
Meanwhile, between October 15th to 18th in Bozeman, Montana the American Fly Fishing Tackle Association (AFFTA) Dealer Summit will be taking place
AFFTA says it is delivering its most comprehensive seminar line-up to date.
The summit really is focusing on the speciality retailer and gives great insight into influencing not only the consumer but also managers and staff in store.
With so much competition around, the ability to influence is one of the most marketable skills a manager can possess, and the ability to influence is vital for anyone who wants to accomplish their vision through others.
This summit covers a plethora of key topics including:
• What is an effective sales process?
• Store layout
• Visual merchandising
• Merchandising philosophy
• Create a visual plan
• Brand message
• Optimizing in-season frenzy
• Enhancing off-season opportunities
• Scheduling strategies
• Hiring and influence
• Recruiting: who is the ideal candidate?
• Effective listening
• Obstacles to effective communication.
This is just a very small sample of what is being covered – the full schedule is very comprehensive and looks tailor-made for dealers.