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X marks the spot for Sage

One of fly fishing’s most hotly anticipated new products, the Sage X, did...

The Innovation Game

2016 has been quite the year for Savage Gear, acquiring international awards...

ASA trade show director Ken Andres resigns

The American Sportfishing Association’s (ASA) trade show director Ken...

Become one with the shrimp

Scandinavian stereotypes include Vikings, meatballs and flat-pack furniture...

Has social media changed marketing forever?

Everyone is well aware of social media and its supposed power as a marketing...

A great new way to sell fishing tackle

If you’re an up-and-coming fishing tackle supplier looking for an...

New distribution strategy for Dynamite Baits

Fishing giants Rapala and Shimano Europe have announced a new distibution...

Simon Henton joins Zebco Europe

As part of its European expansion, Zebco Europe has strengthened its sales...

Favorite looks to USA growth after new company founded

Favorite Co starts distribution in North America. Reveals new logo,...

DUO Fang Ops offers option to go ‘beast mode’

With its official launch to market imminent, DUO’s latest sub-brand Fang...

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